Ideas, guides and behind-the-scenes notes on exhibitions, events and brand experiences.
The 3D rendering is approved. The contractor confirmed. The client signed off three weeks ago. And somewhere between that approval and the moment the exhibition hall doors open, things start slipping. Not because anyone is incompetent. Because nobody drew the...
The 3D rendering is perfect, the presentation is convincing, and your vision looks crystal clear. But when you arrive at the exhibition...
Large trade shows are a unique and significant platform for lead generation, and serve as a powerful lever for improving brand awareness,...
In today’s competitive business landscape, international trade shows serve as a vital platform for companies eager to showcase their...
Staying ahead means more than just grabbing attention – it’s about making memories that stick with the people who attend. As we explore the...
When it comes to an international conference trade show, choosing the exact location for your company’s booth is critical for success. It...
In the digital age, many companies are investing in innovative technologies to improve employee travel management and streamline the...
Ever since the front-facing camera made its debut on our phones, the “selfie culture” has burst into our lives. Even the biggest critics of...
The coronavirus has been with us for almost a year, but it seems some formats are here to stay. So we wanted to help you make sense of the...
Event concept is one of the broadest and most confusing terms in the field of experiential marketing, and it can be found in other...
Just as brands dedicate attention to environmental and educational aspects in their activities, it’s appropriate to take responsibility for...
Finding event locations during the COVID-19 era is not an easy task at all. But with the challenge come great opportunities to think...
Culinary events and marketing are a source of enjoyment and creativity. You surely remember the best dish you’ve ever eaten – what was it?...
Has it ever happened to you that you stood during a supplier tour and didn’t understand half of the terms? It happens to all of us 😊 Have...
Escape rooms are a well-known and familiar concept. However, mobile escape rooms are a whole different story. It’s no wonder that Google...
International exhibitions are an essential part of the marketing processes of global companies. Small markets are nice, but if a company...
In today’s competitive job market, investing in strong employer branding is vital for attracting and retaining successful human capital...
You are a marketing manager who believes in professionalism and accuracy. Maybe you’re new to the role or have been producing customer...
Architects design buildings, interior designers shape and dress spaces with functional and aesthetic considerations. However, designing...
Today’s marketing departments have a very wide toolbox at their disposal. From digital tools like newsletters, SMS messaging and more, to...
Global companies often hold sales kickoff (SKO) events, with teams working across territories on complex projects. The SKO event serves as...
A broad look at exhibitions around the world shows continuous development, indicating on a revolution in booth design Companies are...
A successful product launch event is designed to lead the market penetration of a new service or product, generate excitement, and drive...
When it comes to an international conference trade show, choosing the exact location for your company’s booth is critical for success. It...
