Booth Design for Exhibitions >> The Fast Track to Successful Production

International exhibitions are an essential part of the marketing processes of global companies. Small markets are nice, but if a company wants to go big it needs to grow, and International exhibitions are a great place to start. Booth design for exhibitions is an expertise that combines marketing thinking, deep understanding of brand language and design and production capabilities that bring everything together into one comprehensive experience. We all want to finish the exhibition with a feeling of satisfaction that we have created something wonderful. Something that worked extremely well and managed to provide a quality platform for making business connections. To do so, we need a work plan with clear stages from briefing to post hoc analysis. With all the excitement of the exhibition opening moment, there is no doubt that the road there is as fascinating as the outcome!

The Brief

The first stage in the process of designing a trade show booth or exhibition, is receiving a detailed brief from the client. As part of the brief, the client provides a short summary about the company and / or the product, the messages and the areas they want to emphasize in their booth or the exhibition. It is recommended at this stage to attach materials from previous years, insights and key conclusions from recent experiences. In addition, it is important to address other aspects that need to be taken into account in order to create an accurate and consolidated brief. Sometimes the client does not exactly know what are the needs, what can be improved and changed, and in general what will be suitable for the current year. This is where Unicas productions comes into the picture with in-depth preliminary research aimed at creating a broad, consolidated and accurate brief that takes into account all the parameters for success.